Abercrombie Fitch Co

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The principal
activity of the group Abercrombie & Fitch Co. is the retail sale of causal
apparel, accessories and personal care products for men, women as well as kids.
The merchandise sold includes apparel such as knit shirts, jeans, woven shirts,
graphic t-shirts and other accessories and personal care products. The products
are marketed under the names Abercrombie & Fitch, Hollister Co.,
Abercrombie, Gilly Hicks and RUEHL. Apart from the stores, products can also be
purchased by the A&F Quarterly catalogue as well as from their website.
Currently, A&F operates over 350 stores for Abercrombie and Fitch, 177
stores for Abercrombie kids, 393 Hollister stores and 11 RUEHL stores in the United States as well as Canada.

Abercrombie
& Fitch was founded by David Abercrombie in 1892. Ezra Fitch joined the
company by 1900 and so formed Abercrombie & Fitch Co. During the early 20^th
century, Abercrombie and Fitch was a retail store specialising in equipment for
expeditions of the sporting elite.

Known as
Abercrombie (with ‘a’ in lower case), this brand was introduced in the year
1988, as the kid’s version of A&F with sizes made for children between 7
and 14. The same moose logo, as is on the adult store, is used for ‘abercrombie.’
This logo, however, is navy blue in colour as opposed to the grey of the adult
Abercrombie & Fitch. The products are of the same style as the adult
Abercrombie & Fitch stores, except the prices are around 35 percent lower.
There are more than 180 abercrombie outlets in the United States.

Gilly Hicks is
an Abercrombie & Fitch lifestyle brand introduced in 2008 that specialises
in women’s inner apparel and ranges from sexy to casual, personal care products
and loungewear.

Hollister Co.,
introduced in the year 2000, is a brand inspired by California and targets the age group of 14
to 18 years. The prices of Hollister are lower than that of the main
Abercrombie and Fitch. All Hollister stores are aimed at achieving the
washed-out worn look of an impoverished beachside boardwalk.

Introduced in
2004, Ruehl No.925, is a brand inspired by Greenwich
Village that targets the post-collegiate customer base. The prices
of Ruehl are about 25 percent higher than the prices at Abercrombie & Fitch
and this brand is the first in the A&F line to produce leather goods. The
products of Ruehl are said to be strikingly similar to the Ezra Fitch line of
clothes that are sold at Abercrombie & Fitch. Currently, Ruehl is using its
name on most of its product rather than the mascot logo of a French bulldog.

Discounshollywood.com
– is the best site that offers the whole collection of Abercrombie and Fitch at
half the prices. The total range of A and F can be bought here at discounted
rates. You can browse through this wholesome site and select whatever suits
your taste.

There are A and F jeans, tees, hoodies,
accessories and a lot more to be bought and that too at cheap prices. You can
look like an Abercrombie model when you buy and dress in these stylish and sexy
clothing.