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For too long, guitar-fancying indie types have been the designers
behind the best contemporary urban clothing, leaving electronica
fans feeling a little left out. March 2009 saw all that change, though,
with the launch of Dirty Smart: a t-shirt label by clubbers, for
clubbers. The self proclaimed ‘electro house clothing label’ has hit
the ground running with its first collection of sharp print tees having
already gathered a slew of high profile DJ endorsements.
With ‘Top Tee’ awards from Zoo magazine and Mixmag secured in
the week of their launch, it’s no wonder a house jock with releases
on Subliminal and Toolroom behind him, Birmingham’s’ Funkagenda,
has been quick on the up-take. And with the likes of sampling house
and breaks masters Utah Saints, chart topping electro-housers
Bodyrox and riotous upstarts the Hoxton Whores also getting into
Dirty Smart, isn’t it time you checked the label out?
Electro’s bright colours, high energy and futuristic elements are all
captured in the t-shirt designs and are complemented by a respect
for the medium with vinyl crucifixes also featuring: look out for the
new collection come August 09.
March 6th saw Dirty Smart launch at the Mint Lounge in Manchester,
with guest DJs Kurd Maverick, Filthy Rich and Bass Weazal rocking
the dance floor until 5am – looking sharp all the while in a selection of
Dirty Smart tees. Each design is limited to 2, 500 units to avoid
market saturation, and you can even enter a competition to have
your design rolled out courtesy of Dirty Smart later on this summer.
In the mean time if you fancy a jaunt to the White Isle then treat
your mouse to a visit to http://www.dirtysmart.com for a hassle free online
shopping experience, and the chance to win an all expenses paid trip
to Ibiza with every purchase you make.
Dirty Smart is finally a clothing brand the dance community can get
behind so don’t sniff at the chance to pimp your standard clubbing
fare with some dance inspired design gems, and leave mass
produced and dull high street couture wisely in your wardrobe.
Celebrity Endorsers…
● FUNKAGENDA
● UTAH SAINTS
● BODYROX
● TROPHY TWINS
● HOXTON WHORES
● BASS WEAZAL
● KELEVRA
● SONNY WHARTON
● WILL BAILEY
● JOSHUA ROBERTS (Hed Kandi, Cut Up Boys)
● JAY STONE (Ministry Of Sound, Pacha)
*NEWS*
Dirty Smart Clinches “Top Tee Of The Week In ZOO Mag” (17/3/09)
Dirty Smart Clinches “Top Tee Of The Month In MIXMAG” (19/3/09)
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