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DMC UK DJ Final and Battle For UK Supremacy 02 Academy Islington,
N1 Centre, N1 0PS Thursday 9th July 7pm – Midnight
Plus Live PA’s from:
+FOREIGN BEGGARS
+DMC World Champions DJ SWITCH V DJ SHIFTEE in a US V UK
Showcase Battle
+INJA performing his brand new single ‘Hat Low’ live featuring
SKINNYMAN
+Hosted by INJA and BILLY BIZNESS
For 25 incredible boundary pushing, trend setting, scratched, cut and
mixed years, the world’s largest DJ organization, DMC, has been the
authority on the DJ battle. The DMC’s annual World DJ Championship
competition brings together the world’s brightest DJ talents, vetted by
a series of grueling global heats. By doing so, DMC continues to host
one of the most entertaining and jaw dropping shows you will ever
witness. This year’s show is no different. In the 25th Anniversary of
this prestigious competition, DMC is bigger than ever.
Kicking off 2009’s UK events, the UK DJ Final and Battle For UK
Supremacy takes place at the 02 Academy Islington on Thursday 9th
July with the winners going head to head with the best in the world at
the World DJ Championships at the Indig02 on September 11th and
12th.
To become a DMC World Champion, DJs around the world use
techniques such as scratching and cutting to manipulate turntables
and vinyl in order to create their own musical arrangements,
performing live in front of an enthusiastic audience filled with both
the extremely knowledgeable DMC fans and lucky newcomers being
initiated to this fantastic contest.
The standards will be set on the night as two previous DMC World
Champions collaborate for an amazing dual display of battling in its
purest, most ferocious essence as DJ Switch and DJ Shiftee take to
the wheels of steel to show how it’s done.
With World Championship winners over the years including the
superstar likes of the Scratch Perverts, A-Trak (Kanye West’s DJ), Q
Bert, Craze and Mixmaster Mike (Beastie Boys), fame and respect
could well accompany the bountiful prizes on offer.
And speaking of prizes – a veritable treasure trove awaits the winner.
Full details of the prizes are yet to be announced, but there have
been confirmed goodies provided by sponsors Calvin Klein and of
course the legendary Gold Technics turntables.
In between the riveting drama of the competitions, there will an
exclusive live P.A from the world famous hip-hop crew Foreign
Beggars. Having toured the globe supporting the likes of Snoop
Dogg, Amy Winehouse, and Pendulum, the Beggars ready their
feverishly anticipated new album ‘United Colours of Beggatron’ with
another incredible performance. Charismatic host Inja will also be
launching his brand new smash single ‘Hat Low’ exclusively at the
DMCs, featuring a special live guest appearance from the incredible
SkinnyMan.
The Battle for UK Supremacy will also take place on the night, where
past UK Champs go head-to-head for a place to compete in the
Champions League of the DJ world in September, a competition that
will determine who goes home as the universal winner of all
winners…
DMC: A Brief History
From its humble DJ record service beginnings in the early 80s, to
establishing magazines, a street wear brand and music compilation
CDs [including Back to Mine, described by NME magazine as
‘probably the greatest compilation series ever’], DMC has been vital
in the growth of the DJ as a highly influential modern day cultural
icon.
DMC redefined the role and image of the turntablist, believing
strongly in the idea that the DJ could create something new and
exciting armed with nothing but two decks, a mixer and healthy
selection of vinyl.
25 years of hard fought battles later, and DMC has built an army of
dedicated followers worldwide, housing successful branches and
competitions in 25 countries. In the UK, host venues have included
The Royal Albert Hall, Wembley Arena ,The Millennium Dome, Brixton
Academy and the Hammersmith Apollo. Whilst the Championship
Finals were staged internationally in Italy, Paris and New York, the
spiritual home for the DMC World DJ Championship has become
London.
With DMC making appearances everywhere from Richard and Judy
and Blue Peter to MTV and even being entwined within the plot of an
episode of CSI: NY, it is clear to see the organization’s impact on
popular culture.
Many great names have taken part over the years and are now
etched forever within the historic visual series of DVD’s and on the
DMCWORLD.COM web site’s DMC Hall of Fame. The inspirational
performances of the world champions have advanced the art of
turntablism and go down in the history books for pushing the limits of
what humans can do with technology.
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