COKE’S WE8 PROJECT
In recognition of the world coming together for Beijing 2008, Coca-
Cola invited global artists to jointly depict what this monumental
occasion means to them.
As the world joins together for the Beijing 2008 Olympic Games this
summer, Coca-Cola has invited artists from around the globe to
jointly depict what this monumental occasion means to them. The
extraordinary alliance of visual and music artists from different lands
started with eight blank canvasses of aluminum contour bottles – and
eight corresponding themes reflecting the possibilities for happiness
and connection from both the Coke Side of Life platform and the
upcoming global gathering in Beijing.
Each musical artist – Tiësto, Benny Benassi, Kaskade, Jes, Serge
Devant, Lucas Prata, Cezar and Jay-J — have each been provided
with a theme and using music as their form of expression, created a
song that expanded on their inspiration drawn from the theme.
Free Downloads of Bottle Designs and Music Tracks Mixing in New
Global Melody for Coca-Cola at http://www.coca-cola.com/we8
