-
#18331 |
We Own | About…
Check out the recent video from the last We Own –
We Own | About…
We Own is a ravishingly exciting brand born from the
minds of four excitable 19 year old electronic music lovers,
clothes designers and party promoters. It started as a
clothes line which caters solely to the dance music market
in a stylish, street-wise way like few other brands do, but
quickly grew to encompass events around Edinburgh and
Aberdeen to promote the line.
Out partying each night of the week, the exceedingly young
crew behind the brand have grown it to the point now
where huge events are regularly held at very special
locations with the likes of Pete Tong, Afrojack, Mightyfools,
Carte Blanche, Skream, Benga, TEED, Joker, Shy FX,
Breakage and many more playing. Special locations
include a city centre shopping centre in Edinburgh: at a
recent party, for example, 2500 people packed out the
place and were doused in confetti from on high as well as
in the superb sounds which came at them from all around.
Say the crew… “Most concert promoters stay in the
background and are just businessmen, all about the
money. Most artists recognise promoters as a necessary
evil. We are a clothing label first and foremost, so we
splash our brand everywhere. We try and give the the
artists something special to remember, we spoil their
managers with gifts, for us it’s a lifestyle with the great
benefit of money on the side.
We are also a very young, eclectic group of entrepreneurs
and therefore attract a great audience. Musicians love
playing their music to new listeners and we provide a
platform for that. The artists that come and play for We
Own drop all their new material to gauge the reaction from
a younger, more music savvy audience.â€
The coming months will We Own focus on developing the
clothing line as they are already in talks with a major UK
retailer, whilst they will also appear at a very special
festival this summer (exactly which is still a secret).
Autumn, meanwhile, will see We Own look to spread the
brand to Dublin, Bristol and Paris by the end of the year,
and California, Rio de Janeiro and Cape Town in 2012.
We Own are shaping things up when it comes to both
riotous parties and credible club wear… check in now
before you miss the boat.
BUY YOUR T-SHIRTS FROM HERE
mage001-6.jpg”>
You must be logged in to reply to this topic.